Highlights from the IDG Webcast – Part 2
Recently, iGrafx hosted a webcast with IDG. During this webcast, we assembled three industry experts to talk about the current state of transformation, why some companies have been successful while others have not, and what should organizations be doing now to really ensure success in their transformation projects. The panel consisted of:
- Charles Araujo – Principal Analyst, Intellyx
- Scott Francis – CEO, BP3
- Ed Maddock – Chief Evangelist, iGrafx
During their conversation, the panel was asked, “Is understanding Customer Experience the key to success?” In the clip below, listen as Ed and Charles explain how to truly be successful, companies must have a clear understanding of not just the customers experience, but the underlying internal processes and systems that make it possible. Executives should not try to decide between either Design Thinking or Systems Thinking but understand that both are required.