Hubspot Lead Dashboard
Key:
- MCL = Marketing Captured Lead
- TMCL = Target Marketing Captured Lead
- NA = >1,000 employees
- EMEA = >500 employees
- Lead Status Definitions
- MCL = Marketing Captured Lead
- MQL = Marketing Qualified Lead/At Bat in NA
- SAL = Sales Accepted Lead
- Re-nurture MCL = lead was not sales ready, sent back to automated nurturing
- Opportunity = Contact associated with an opportunity in SFDC
- Converted – No Opportunity = lead was converted to a contact in SFDC, but was not associated with any opportunity
- Converted – Existing Opportunity = lead was converted to a contact in SFDC, and was associated with an existing opportunity
Salesforce Marketing Sourced Opportunity (MSO) Dashboard
Key:
- Target MSO = a marketing sourced opportunity in an account with >1,000 employees in NA, and >500 employees in EMEA.
- MSO >$5k = a marketing sourced opportunity with an amount >$5,000, but is not in a target account (<1,000 employees in NA, <500 in EMEA)
