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Hubspot Lead Dashboard

Q3 2020 Dashboard

Q2 2020 Dashboard

Key:

  • MCL = Marketing Captured Lead
  • TMCL = Target Marketing Captured Lead
    • NA = >1,000 employees
    • EMEA = >500 employees
  • Lead Status Definitions
    • MCL = Marketing Captured Lead
    • MQL = Marketing Qualified Lead/At Bat in NA
    • SAL = Sales Accepted Lead
    • Re-nurture MCL = lead was not sales ready, sent back to automated nurturing
    • Opportunity = Contact associated with an opportunity in SFDC
    • Converted – No Opportunity = lead was converted to a contact in SFDC, but was not associated with any opportunity
    • Converted – Existing Opportunity = lead was converted to a contact in SFDC, and was associated with an existing opportunity

Salesforce Marketing Sourced Opportunity (MSO) Dashboard

Q3 2020 MSO Dashboard

Q2 2020 MSO Dashboard

Key:

  • Target MSO = a marketing sourced opportunity in an account with >1,000 employees in NA, and >500 employees in EMEA.
  • MSO >$5k = a marketing sourced opportunity with an amount >$5,000, but is not in a target account (<1,000 employees in NA, <500 in EMEA)

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