Journey Modeling: Improve Your Customer Journey with iGrafx

Every company aims to develop an understanding of customer preferences and behavior to better align its business activities. What has been completely normal for B2B interactions for years, namely to map the points of contact within the framework of  an overall process, now also finds its way into the very individual processes that only affect the end customer. As a software vendor, it’s important to represent both equally, and to make these cohesive capabilities simple and understandable.

In our online session you will learn how to:

  • Create different types of Journey Mapping – from customer to employee to partner
  • Display Journey Maps using iGrafx
  • Link processes with Journey elements
  • Evaluate the Journey Maps and Visualization in Dashboards
  • Use the automated workflows in Journey Modeling


Kristijan Maurovic
Pre-Sales Consultant EMEA

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