I’ve written pretty extensively about the risks and rewards of embracing digital business transformation, and so have many others here at iGrafx. It’s a fascinating topic, both because “digital business transformation” means SO MANY different things depending on who you ask, and because we ALL KNOW that if we don’t do it (whatever it is), we’re putting our companies and our careers at risk. No one wants to get Blockbustered (or is that Netflixed?) by an innovative upstart or – even worse – by a longtime competitor.
To help shed some light and some empirical data on the topic, we recently teamed up with the subject matter experts at the PEX Network to develop a survey designed to tease apart the nuances of “digital transformation” – what it really means, what are the most crucial drivers by industry, what are the biggest risks, and what is the easiest path to being the disruptor. We were lucky to have the support of the PEX Network Editor, Ian Hawkins, as well as others throughout the PEX organization. Ian has personally worked with dozens of transformation leaders around the world, so his perspective was invaluable.
The resulting survey is very simple and can be completed in less than 5 minutes. It’s comprised of 20 total questions designed to provide the primary research data Ian will need to author a definitive report. When the report is released (in very early 2019) you’ll be provided with answers to the questions many of us are asking:
As iGrafx customers, we’d like to give you the chance to participate in the survey. You’ll receive a complimentary copy of the research report, and you’ll help us further refine our roadmap. Ultimately, as the smoke clears on the true meaning and value(s) of transformation, we’ll all be in a better place to disrupt instead of being disrupted.