Disrupted or Disruptor: Which Side Are You On?
I’ve written pretty extensively about the risks and rewards of embracing digital business transformation, and so have many others here at iGrafx. It’s a fascinating topic, both because “digital business transformation” means SO MANY different things depending on who you ask, and because we ALL KNOW that if we don’t do it (whatever it is), we’re putting our companies and our careers at risk. No one wants to get Blockbustered (or is that Netflixed?) by an innovative upstart or – even worse – by a longtime competitor.
A Survey to Better Understand Digital Transformation
To help shed some light and some empirical data on the topic, we recently teamed up with the subject matter experts at the PEX Network. We developed a survey designed to tease apart the nuances of “digital transformation.” What does transformation really mean and what are the most crucial drivers by industry? What are the biggest risks, and what is the easiest path to being the disruptor. We were lucky to have the support of the PEX Network Editor, Ian Hawkins and others in the PEX organization. Ian has personally worked with dozens of transformation leaders around the world, so his perspective was invaluable.
Survey Details
The resulting survey is very simple and can be completed in less than 5 minutes. It has 20 questions designed to provide the primary research data Ian will need to author a definitive report.
- How are your peers prioritizing tasks for automation?
- How are they measuring ROI from automation projects?
- What is the typical enterprise budget, by industry, for automation projects?
- What are the most mission critical transformation projects today and in 18 months?
- Etc.
As iGrafx customers, we’d like to give you the chance to participate in the survey. You’ll receive a complimentary copy of the research report, and you’ll help us further refine our roadmap. As the smoke clears on the true meaning of transformation, we’ll be the disruptors instead of being disrupted.