How to Approach Customer Journey Mapping with iGrafx

It is important to understand that a customer journey, at its core, is a process. It may seem limited from the customers point of view, but it is a process nevertheless. iGrafx allows you to capture these journeys and relate them to the internal business architecture. This can be an overwhelming project, so to help we recently wrote a white paper laying out each step to approach customer journey mapping with our tool.

Download the whitepaper to understand each step including:

• How to identify and catalog the journey(s)
• How to connect the dots between your customer experience and business architecture
• Identifying what and how to measure
• Why you should focus on process improvement
• How to improve the overall experience

This whitepaper will walk you through an entire customer experience project. Download now to get the key takeaways to thinking strategically and prioritizing your customer experience projects.