It is important to understand that a customer journey, at its core, is a process. It may seem limited from the customers point of view, but it is a process nevertheless. iGrafx allows you to capture these journeys and relate them to the internal business architecture. This can be an overwhelming project, so to help we recently wrote a white paper laying out each step to approach customer journey mapping with our tool.
Download the whitepaper to understand each step including:
This whitepaper will walk you through an entire customer experience project. Download now to get the key takeaways to thinking strategically and prioritizing your customer experience projects.