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Journey Mapping mit iGrafx

Journey Mapping

A journey map is a timeline of actions that describes the relationship between your company and either its internal or external customers. It provides a visualization all of interactions with your product, from the point of view of your customer, user, partner, or product.

When we take the time to map out your journeys, processes are viewed in a very different way. No longer are they viewed as departmental but instead, Journeys break down departmental silos, and provide understanding of several important factors that shape the overall impression customers will walk away with.


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Here's What You Get:

  • Award winning “Easy to Use” interface to create various Journey types, e.g. Customer, Partner, and Employee.
  • Direct linking of (Customer) Journey Maps with the existing company business architecture and processes.
  • Analysis and Reporting on applied Journeys, Moments, as well as Touchpoints.
  • Linking with iGrafx Performance Management to measure performance on specific touchpoints.
  • Flexible graphical design possibilities with use of business defined shapes and methodologies.


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