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Customer Journey

Improving and optimizing customer experience is the primary impetus for digital transformation. Most businesses are disrupted because they expect yesterday’s customer experience to be sufficient today and tomorrow. Ask Blockbuster how that worked out for them? Or Yellow Cab? Or the millions of people who do their shopping on instead of driving to a store.

A journey map is a timeline of actions that describe the relationship between your company and either its internal or external customers. Or both. It provides a visualization of all interactions with your organization, from the point of view of your customer, user, partner, or product. Of course, if it is not directly linked to your operational model, it is not much more than an expensive pretty picture.

Taking the time to map out your journeys and linking them to business architecture provides a unique view of processes and the IT systems that support them. It helps break down departmental silos and allows you to understand – and adjust – your business operations accordingly. Unquestionably, happy customers and satisfied employees create business value. With iGrafx journey maps, which link directly to underlying business architecture, your ability to tangibly increase value is immediate.


With iGrafx Business Transformation Platform, you get:

  • Immediate integration of various Journey types, e.g., Customer, Partner, and Employee.
  • Direct linking of Journey Maps with the existing company structure and processes.
  • Analysis and Reporting on applied Journeys, Moments, as well as Touchpoints.
  • Linking with iGrafx Performance Management to measure performance on specific touchpoints.
  • Flexible graphical design possibilities by using tailored shapes and methodologies.

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Would you like to learn more about the possibilities of iGrafx solutions?
Our team will be happy to provide you with advice and support.

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