According to IDC, 85% of enterprise decision makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind the competition and see negative financial consequences. Additionally 56% of CEOs told Gartner that digital improvements have in fact led to revenue growth. So it’s not a surprise that two thirds of CEOs are planning to focus on digital strategies to improve customer experience per a recent Seagate whitepaper. Digital transformation is a buzzword that is everywhere – and it’s not going anywhere any time soon.
During a recent conversation, Ian Hawkins, editor at PEX Network sat down and asked Ed Maddock, CTO at iGrafx, and Charles Araujo, Principal Analyst at Intelyx the key question on everyone’s mind – What is digital transformation?
The interview opens with Charles’ contrary definition of digital transformation – and why it’s not about technology at all. He explains why instead it’s really about a shift in power away from organizations and to their customers. He discusses how organizations can lever technology to drive this business transformation that is centered around the customer, giving them power and control.
Ed adds to the conversation and explains why he believes the customer truly does have the power and why the recent disruption has really put the customer focus in the forefront. He explains why it’s the competitive edge that companies need and how customer experience drives business to your organization.
You can hear their entire explanation of what digital transformation really is below.