Skip to Main Content

Blog

What is Digital Transformation?

rpa-big

According to IDC, 85% of enterprise decision makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind the competition and see negative financial consequences. Additionally 56% of CEOs told Gartner that digital improvements have in fact led to revenue growth. So it’s not a surprise that two thirds of CEOs are planning to focus on digital strategies to improve customer experience per a recent Seagate whitepaper. Digital transformation is a buzzword that is everywhere – and it’s not going anywhere any time soon.

During a recent conversation, Ian Hawkins, editor at PEX Network sat down and asked Ed Maddock, CTO at iGrafx, and Charles Araujo, Principal Analyst at Intelyx the key question on everyone’s mind – What is digital transformation?

The interview opens with Charles’ contrary definition of digital transformation – and why it’s not about technology at all. He explains why instead it’s really about a shift in power away from organizations and to their customers. He discusses how organizations can lever technology to drive this business transformation that is centered around the customer, giving them power and control.

Ed adds to the conversation and explains why he believes the customer truly does have the power and why the recent disruption has really put the customer focus in the forefront. He explains why it’s the competitive edge that companies need and how customer experience drives business to your organization.

You can hear their entire explanation of what digital transformation really is below.

Related Posts

Checklist for selecting the right consulting partner

  • clock 12. October 2021
  • author-icon Stephan Gindert
  • 0 comments

Environmentally Sustainable business processes: Here's what you should consider when choosing your consulting and software partners. Do you want to make your business and your...

Read More

5 Steps to green Business Processes - Part 1

  • clock 19. August 2021
  • author-icon Kathrin Kießling
  • 0 comments

Sustainability in action.  Greenwashing or real change? Green issues and sustainable business ideas are now high on the agenda, and not just among the big...

Read More

5 Questions with Ed – BPM Sustainability – Part 2

  • clock 10. August 2021
  • author-icon Robert Thacker
  • 0 comments

In part 1 of iGrafx Chief Evangelist Ed Maddock interview with the PEX Network, he spoke about the  how the past year has shaped current...

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *