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White Paper

Steps to Approach Customer Journey Mapping with iGrafx

This whitepaper lays out each step to approach customer journey mapping with iGrafx, including:

  • How to identify and catalog the journey(s)
  • How to connect the dots between your customer experience and business architecture
  • Identifying what and how to measure
  • Why you should focus on process improvement
  • How to improve the overall experience

 

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