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Content by Christina Dieckmeyer

For more than a decade, Christina has been a marketing leader. She began her career with a leading sales and marketing consultancy, creating and implementing innovative strategies. Her goal was to ensure each client met their annual revenue goals, while also acting as a trailblazer in the marketing industry. At iGrafx, she is responsible for implementing the North American marketing strategy to grow our brand, increase market awareness and drive demand for our best in class solution.

Dealing with Uncertainty & Disruption with Effective Risk Management

  • clock 11. December 2020
  • author-icon Christina Dieckmeyer
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The current pandemic is pretty much the most significant disruption we have ever experienced. And in order to contain the impact of risk there are...

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How to Approach Customer Journey Mapping with iGrafx

  • clock 16. November 2020
  • author-icon Christina Dieckmeyer
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It is important to understand that a customer journey, at its core, is a process. It may seem limited from the customers point of view,...

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Making the Connection Between Customer Experience, Process Management and Business Continuity

  • clock 9. November 2020
  • author-icon Christina Dieckmeyer
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iGrafx recently gave a presentation at the Building Business Capability conference, a conference about business analysis, business decisions, business architecture and business agility. Robert Thacker,...

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iGrafx Announces Appointment of Joel Trammell to Chief Executive Officer

  • clock 1. October 2020
  • author-icon Christina Dieckmeyer
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iGrafx is pleased to announce the appointment of Joel Trammell as our new Chief Executive Officer. Joel comes to iGrafx with more than 30 years’...

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Introducing a New iGrafx Partner, Scwuimac!

  • clock 8. September 2020
  • author-icon Christina Dieckmeyer
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At iGrafx we love our partners. We have dozens of partners located throughout the world, and we are happy to introduce the latest, Scwuimac!, a...

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Case Study: Optics Balzers Heads Toward Industry 4.0 with iGrafx

  • clock 2. September 2020
  • author-icon Christina Dieckmeyer
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Optics Balzers, the high-quality optical component specialist, needed to take a big step towards Industry 4.0 by making its processes transparent. At the time they...

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