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Leadership Team

Joel Trammell
Chief Executive Officer Read Bio

Joel Trammell

Chief Executive Officer

Joel has more than 30 years’ experience leading technology companies. His background includes founding Khorus, a company that provides a business management system for organizational leaders. He also recently served as the CEO of Black Box Corporation, a large network systems provider.

Ed Maddock
Chief Evangelist Read Bio

Ed Maddock

Chief Evangelist

Ed currently is responsible for the positioning and messaging of all iGrafx products in the BPM market, and works closely with Sales, Professional Services, Support, Product and Development at iGrafx Headquarters. With more than 30 years of experience delivering business process management products and services to help companies optimize their business, Ed continues to lead company efforts to enhance and maintain its position as a recognized leader in the marketplace. Starting with his co-founding adventure at AdvanEdge Technologies, Ed has been a driving force of leading process solution development throughout iGrafx history. Prior to that, he held senior engineering management positions at Motorola and Mentor Graphics.

Ed firmly believes in the concept of developing both passion and credibility in anything you do. That approach is channeled into delivering easy-to-use products that satisfy complex requirements, and providing customer satisfaction with unrivaled technical support. Ed works to instill that same type of passion in his teams, ensuring the best possible outcomes for everything iGrafx delivers.

Andy McFarland
Chief Customer Officer Read Bio

Andy McFarland

Chief Customer Officer

Andy has more than 25 years’ experience in executive leadership, including significant roles in global public and private companies with revenues between $10M and $14B.

Known as an astute operations executive, McFarland develops innovative business strategies and client-focused solutions in fast-paced environments to drive growth and improve margins. He is known for rapidly transforming business practices to decrease costs and optimize performance. A proven leader, McFarland develops employees, drives vision, and consistently exceeds goals. He has also garnered a reputation as a trusted advisor to investors and executive teams alike.

McFarland holds an MBA specializing in International Business from Virginia Tech and a BA in Mathematics from the University of Rochester. He is happily married, has two children, and resides in Austin, Texas.

Armin Trautner
Managing Director EMEA Read Bio

Armin Trautner

Managing Director EMEA

Armin is responsible for all business operations in Europe, the Middle East and Africa. He has been a well-known presence within the Business Process Management industry, previously serving as managing director for Micrografx EMEA where he spearheaded sales development and activity throughout the region. Armin has over 20 years of experience in the IT industry, including positions at Siemens-Nixdorf and Informix, and evosoft Kommunikationstechnik GmbH.

Armin has a strong belief in teamwork and commitment as evidenced by the tight-knit community he has built of international colleagues and partners, and which strengthens their ability to positively service iGrafx customers.

Aaron Bozeman
Vice President of Sales, North America Read Bio

Aaron Bozeman

Vice President of Sales, North America

Aaron has 25 years of BPM experience, spread across more than a dozen industries. Over these years he has transitioned back and forth between being an iGrafx employee and an iGrafx customer at three Fortune 500 companies in various BPM leadership and practitioner roles. The value he brings to our customers is that he has spent many years in their shoes and knows what it takes for them to excel. His passion for our customers’ success will be evident in any conversation you have with him; from a new enterprise wide BPM deployment, to process maturity planning, to an individual process improvement or design project.

Aaron is a Pacific Northwest native and avid cyclist living in a cycling playground of pavement and trails.

Taito Nakagawa
President, APAC & LATAM Read Bio

Taito Nakagawa

President, APAC & LATAM

Taito directs business, sales, marketing and business development in the Asia-Pacific and Latin American regions. In his more than 20 years of working, he had filled a similar position at Micrografx and Corel. As President and Chief Executive of the Japanese office, Taito has built strong relationships with our customers and partners, based primarily on trust and integrity. To further strengthen these ties in his region, his main focus is on simplifying corporate processes and driving performance.

Taito strongly believes that companies in transition must be supported as the global business changes and grows in sophistication.

Mark Bednarski
Senior Vice President of Product Read Bio

Mark Bednarski

Senior Vice President of Product

Mark leads the product management group and the agile product roadmap, steering the direction for all of our solutions. He loves our products, the people at iGrafx, and our customers. Mark works very closely with our customers, listening to their needs and ensuring those needs are transferred into new product functionalities to help meet the challenges they face. He’s thrilled to see our customers successfully achieve their goals by applying our software.

Mark, a Certified Six Sigma Blackbelt, with a certification in the LEADing Practice Methodology, has a long history with iGrafx. For over 10 years, he has held many roles within iGrafx – first with our office in Munich, and currently in our Tualatin, Oregon headquarters. Mark, along with Michael Nyman in Product Development, changed the development process from Waterfall to Agile, allowing iGrafx to react quickly to customer needs by providing frequent incremental releases.

His ability to quickly switch between a bird’s eye overview to the detailed nuts and bolts allows him to stay in control of the many moving parts in product development. It also allows him to communicate fluently between the worlds of customers, management and software engineering. Mark also has a large vertical range in his private life: He enjoys hiking and climbing up the Oregon mountains and in the past he had thrilling deep adventures in the cold German lakes as a technical SCUBA and rebreather diver.

Michael Nyman
Senior Vice President of Engineering Read Bio

Michael Nyman

Senior Vice President of Engineering

Michael has a long history with iGrafx. He originally started as a developer where he was the architect of the original Process Central. Over the years he’s played a major part in nearly every product iGrafx has developed. Working with Mark Bednarski, he successfully converted the development process from waterfall to agile while simultaneously leading the team that re-imagined and re-architected our flagship product. He loves the dynamics of the people on the team and is proud of the vibe they exude as well as the quality of their work.

Michael grew up on a farm and loves the outdoors and gardening and his office is filled with plants. He plays a lot of piano and a little guitar and he’s been known to beat people at chess while blindfolded. His ability to find memory stomps and resource leaks in windows programs and embedded systems is world class.

Bart Davis
Vice President, Finance Read Bio

Bart Davis

Vice President, Finance

Bart has been with iGrafx since 2014 and is responsible for all things accounting and finance. After beginning his career in public accounting with PwC, Bart has since worked with iGrafx and its sister company Packet Design in increasing capacities from Senior Accountant through Vice President of Finance, ushering Packet Design to a successful exit in 2018 in the process.

Bart is passionate about delivering timely, insightful financial data and reporting to provide departmental leaders with the ability to make well-informed business decisions. When he’s not buried in analysis and budgeting, Bart enjoys playing tennis and soccer, and spending time with his wife and their two dogs.


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