The Critical Role of Process in Digital Transformation
I’m embarrassed to admit that BP3’s Driven event took place a solid month ago and I’m just getting around to watching all of the excellent video resources that were created there. The first one that caught my eye was a conversation between BP3’s VP Marketing, Krista White, and Forrester’s VP & Principal Analyst, Rob Koplowitz, talking about “the critical role of process in digital transformation.” Holy cow, this is important information for any business leader thinking about “digital transformation,” or “automation,” or any of the related derivatives and acronyms.
In a nutshell, what you’ll see in this short (2:09) video is Rob explaining that you can’t really automate until you understand the processes you’re trying to improve, and you shouldn’t really think of customer journey mapping as anything other than process mapping. The “art of the possible” lies in cogently tying all of this together. And with 83% of organizations (per Rob) looking to significantly increase their use of customer journey mapping, it would sure behoove said organizations to understand this bigger picture before throwing dollars at technology. “Rules before tools” as the cool kids say.
How does iGrafx fit into this you ask? And why are we posting BP3’s videos? Well, as we’ve mentioned before, we’re proud partners with BP3. They’re fellow Austin, TX technology providers and really smart folks, and together we’re a classic “complementary offering” story. Do any of you who remember back to the ‘70s and ‘80s, when “you got your peanut butter on my chocolate,” and we simultaneously realized how delicious the Reese’s Peanut Butter Cup was that we’d created. It was kind of like that, only a bit less accidental, because it was clear that the transformation services, support and best practices that BP3 offers would align perfectly with the transformation software solutions that iGrafx provides. We knew we had a 1+1=3 scenario for our joint customers right away.
Thanks to Rob, Krista and BP3 for this excellent content. We’ll be sharing more in the Transformation Weekly later this year.